Legal Series Avoid A Second Tragedy This commercial uses suggestion and illusion to represent client circumstance. Your firm is given a kindly appearance, by this gentle approach toward victims' sensitivity about the events that bring you together. Cars are not shown- only their tire tracks. No accident scenes- just flashing red and blue lights. Everything is done through the subtlety of impression. With soothing voice and sound effects, this is an effective and tasteful departure from existing commercials targeting this audience. The commercial begins, "Life is pretty good, usually." "People get up, go to work, come and go all day long using the same streets and roads. Most of them are careful and follow the rules. Unavoidably though, sometimes accidents happen." And when they do... even before the skid marks have faded, a second tragedy could be in the making. A victim may be unaware of the existence or extent of compensation they are due. If so, you can help them to AVOID A SECOND TRAGEDY! The commercial ends with the description and logo of your firm. Commercials are visually and narratively customized at the end, in accordance with the existing image of your firm. Available in 30 second version only. Send e-mail to... TVSpots@lawyer.com